Plaace, a rapidly growing proptech company, has completed an investment round of 10 MNOK with RunwayFBU AS as the main investor. The capital, combined with strategic support, will be used to realize the company's ambitious plans for commercial scaling in the Nordic region. The investment round includes RunwayFBU as the main investor, along with existing investors OBOS and Blommenholm Industrier, as well as 2 MNOK in support from Innovation Norway.
Snorre Jordheim Myhre, CEO and co-founder of Plaace, is very pleased to receive capital from solid investors: "This is a vote of confidence in the work we have put in during 2023 and the results it has generated. With this capital, Plaace is even stronger in the ongoing commercial scaling, ensuring that we continue to deliver value to our customers across the Nordic region."
Hanna Selvaag Wangsmo, Investment Manager at RunwayFBU, is highly positive about Plaace, stating: "Plaace offers decision support in a user-friendly way to a less digitized industry. This aligns well with our investment strategy in RunwayFBU, utilizing data to improve processes and structures. The team already has tremendous execution capabilities, and we see significant international upside."
In 2023, Plaace experienced robust growth by tripling its revenue. The company strengthened its presence in the market by securing contracts with 50 paying customers, including players like KLP Eiendom, Elkjøp, Norli, and Europris. The commercial team has expanded to six individuals across sales, marketing, and Customer Success. The company expects significantly increased activity in 2024 and is in the process of engaging with selected Nordic players.
Industry and future prospects
The retail industry is undergoing significant changes, emphasizing the increasing importance of a solid data-based approach. Plaace, in line with this trend, anticipates a rise in interest and demand for its services. The company is strategically positioned to leverage its unique offerings to meet the ever-changing needs of the industry.